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Conversational AI in Action: How Chatsimple’s Sales Chatbot Closes Deals 24/7

May 8, 2025
Conversational AI in Action: How Chatsimple’s Sales Chatbot Closes Deals 24/7

Imagine your website working tirelessly, not just as a digital brochure, but as an intelligent sales development representative, engaging visitors, understanding their needs, and guiding them towards a purchase – even while you sleep. This isn't a futuristic dream; it's the reality being built by Chatsimple, an innovative company leveraging the power of conversational ai. As Hao Sheng, founder and CEO of Chatsimple, recently shared on the IMAGINE AI Podcast with Chris Madden, "This AI Chatbot Closes Deals While You Sleep." The story of chatsimple is a testament to how quickly an AI-native business can be built and scaled, transforming complex problems into simple solutions.

"With Chatsimple, we want to turn that all-you-can-eat experience [of a website] to a fine dining experience where a waiter like AI comes to you." - Hao Sheng

The traditional website experience can often feel overwhelming, like an "all-you-can-eat buffet" with too many options. Visitors are left to navigate hundreds, sometimes thousands, of pages, unsure where to find the specific information they need. This is where a sophisticated sales chatbot can make all the difference, offering a personalized and efficient journey.

From "All-You-Can-Eat" to "Fine-Dining": Reimagining Website Interaction

Hao Sheng paints a vivid picture of the problem with most B2B websites: "When you go onto a website you are overwhelmed with all the options... It's like all you can eat. You have lots of choice but at the end of the day you can only pick a few ones." This often leads to visitor frustration and missed opportunities.

Chatsimple aims to change this paradigm. "With chatsimple, we want to turn that all you can eat experience to a fine dining experience," Sheng explains. "Where a waiter like AI come to you ask what do you want to eat? What do you prefer? What are you looking for? Then serve you the right content at the right time." This approach ensures a smoother, more engaging experience for the visitor. The website chatbot doesn't just answer questions; it understands intent, provides personalized content, and effectively guides users, enhancing lead generation and customer support.

More Than Just Talk: The Power of Generative UI in Sales

The vision for chatsimple extends far beyond a simple text-based chat interface. Sheng and his team believe in a future where human-to-AI interfaces are the norm for business interactions. "We believe in the future the business are going to be run by AI," Sheng states. "The human-to-human interface we build right now... is going to be deprecated and replaced by a human-to-AI interface."

What makes this human-to-AI interaction different? Sheng elaborates, "AI are much more than just can just text you back or talk to you. AI can actually generate UI, can generate images, can show you a Google map... At Chesimple we have a belief the generative UI is actually the future." This concept is being brought to life with their new product, Expertise AI. This tool aims to revolutionize B2B software sales by creating personalized, multi-modal micro-sites for visitors on the fly. Imagine an ai chatbot for sales that doesn't just tell you about a product but dynamically generates a personalized webpage with relevant images, videos, and even interactive elements like calendars for booking demos or Stripe checkouts for immediate purchases, all within the existing website's context. Sheng compares this evolution to the internet's journey from simple email exchanges to the rich, interactive web we know today. "I think we are at the same time the infancy of AI where you and AI are basically emailing back and forth... But 20 years later, we'll look at this like it's more than chat."

Real Results: How Chatsimple's AI Chatbot for Sales Boosts Conversions

The practical impact of chatsimple is already evident. Hao shared a case study of Bigby, a large European drop-shipping B2B business. "With the Chatsimple solution they're able to capture a lot more leads for them on their website," he noted. Beyond lead capture, the platform allowed Bigby to "directly communicate with their website visitors by identifying the most promising prospect," and automate tier-one support tickets by understanding their business documents.

The onboarding process is designed for simplicity. Companies can upload their sitemap and any relevant documents (like PDFs), and chatsimple will digest this information to power its intelligent responses. This focus on knowledge transfer is key, allowing the conversational ai to act like a well-informed employee, ready to assist website visitors effectively.

Building an AI-Native Success: The Chatsimple Origin Story

Hao Sheng's journey into AI began over a decade ago, fueled by a fascination with Artificial General Intelligence (AGI). His background in engineering, robotics, and experience at Google working on Dialogflow provided a strong foundation. The release of ChatGPT was a turning point. "I think this is a turning point where people start realizing we're getting closer and closer to AGI," Sheng recalls. "So what I decided on the moment was like I need to quit my job. I need to do something."

This led to the founding of chatsimple in 2023, initially focusing on leveraging conversational ai to help SMBs. The rapid development from an idea to a functioning sales chatbot product with paying customers highlights the accelerated pace of AI-native businesses. As the founder insight reveals, "The story of Chatsimple AI is really a true story of what's happening in the AI world, and how quickly an AI native business can be built and scaled to solve complexity with AI."

The Future is Conversational and Closing Deals

The rise of sophisticated conversational ai platforms like chatsimple is fundamentally changing how businesses interact with their customers online. By transforming the cluttered "all-you-can-eat" website experience into a personalized "fine-dining" journey, these intelligent sales chatbot systems are not just answering questions – they're building relationships, understanding needs, and, crucially, closing deals around the clock. The evolution towards generative UI and even more personalized interactions promises an even more exciting future for human-to-AI business communication.

Want to hear more from innovators like Hao Sheng and dive deeper into the world of AI? Don't miss the opportunity to connect with leaders and explore the cutting edge of artificial intelligence. Register today for IMAGINE AI LIVE '25, taking place May 28-30 at the Fontainebleau, Las Vegas. Hao and many others will be taking the stage, sharing their insights and visions for the future. Register now and save on your ticket to this transformative event!

Check out the podcast episode with Hao Sheng of Chatsimple in its entirety.

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