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Back to All Episodes
S1E111•June 17, 2025•11 minutes• #AI Transformation

Google Veo 3, Viral AI Content, and Ethical Creation with Jerrod Lew at Imagine AI Live 2025 | E111

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Episode Overview

How can creators and businesses harness the power of synthetic media while navigating the complex ethical landscape? In this episode recorded live at Imagine AI Live 2025, host Chris Madden sits down with Jerrod Lew, a leading voice in AI content creation who is demystifying generative AI one viral hit at a time. Jerrod shares his frontline experiences with groundbreaking tools and the strategies that propelled his content to millions of views, offering a masterclass for anyone looking to innovate with AI.

Dive deep into the technology that's setting new industry standards, starting with a firsthand look at Google Veo 3. Jerrod unpacks its revolutionary ability to generate hyper-realistic video complete with synchronized sound, music, and dialogue from a simple text prompt. This discussion provides a crucial look into how accessible, high-fidelity AI video is poised to transform marketing, entertainment, and digital communication, making it essential listening for AI practitioners and content strategists.

Beyond the hype, this conversation confronts the critical ethical questions surrounding deepfakes and misinformation. Jerrod explains how the industry is responding with solutions like invisible AI watermarking, a technology designed to embed a permanent, verifiable signature into synthetic media. This segment is particularly valuable for business leaders focused on responsible AI implementation, brand safety, and maintaining trust in an increasingly AI-driven world.

Finally, Jerrod translates high-level concepts into practical, on-the-ground strategy. He reveals why all-in-one platforms like Freepik are game-changers for creators by simplifying workflows and reducing costs. He also shares the secret to his success: moving beyond quick-hit, feature-focused posts to create lasting content that teaches audiences *why* AI tools matter in their daily lives. For creators, marketers, and innovators, this episode is a strategic roadmap to creating real value and achieving authentic engagement in the new era of content.

Key Takeaways

  • •Google Veo 3 represents a major leap in synthetic media, integrating text-to-video generation with synchronized dialogue, sound effects, and music directly within the Google Gemini ecosystem.
  • •The ethical implications of AI are being addressed proactively, with major tech companies like Google and Adobe developing invisible watermarking to authenticate AI-generated content and combat misinformation.
  • •All-in-one platforms like Freepik are lowering the barrier to entry for AI content creation by consolidating numerous image, video, and audio models into a single, cost-effective subscription, enhancing accessibility for creators.
  • •The key difference between traditional CGI and modern AI video is the early and deliberate integration of ethical frameworks and discussions into the AI development lifecycle.
  • •Lasting success in AI content creation goes beyond speed and timeliness; it requires translating a tool's capabilities into tangible, real-world use cases that demonstrate clear value to the audience.
  • •The creator workflow is evolving, moving towards integrated 'sandbox' environments where users can experiment with different models on one platform, streamlining the process from ideation to final product.
  • •Authenticity in the AI era involves transparency. Normalizing the disclosure of AI-generated content through watermarks and other indicators will be critical for maintaining audience trust.

Featuring

Chris Madden

Chris Madden

(Host)
Chris Madden, a co-founder of the IMAGINE AI LIVE conference, and host of the Imagine AI Podcast, is a dedicated AI enthusiast and podcaster with a knack for creating engaging content. Prior to Imagine AI Live he was the driving force behind the popular All-In-Tok and formerly produced the 20VC podcast. His diverse experiences, from teaching English worldwide to hosting the newly launched Imagine AI podcast, underscore his commitment to fostering learning and dialogue about AI. Madden envisions the Imagine AI platform as a vehicle to help all AI creators and startups share their insights and discuss the future of AI. When he’s not travelling the world or interviewing podcast guests, Chris enjoys spending time with his wife and young daughter from their home in Seoul, South Korea.
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Topics

#Generative AI#Google Veo 3#Synthetic Media#Ethical AI#AI Watermarking#AI Implementation#Creator Economy#Text-to-Video

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