AI‑First Strategy in Real Time
Continuous discovery loops, rapid‑fire experiments, and org‑chart shifts required for AI‑first domination
About This Session
Drawing from their bestselling book "AI First" and their pioneering work at Forum3, Adam Brotman and Andy Sack will share cutting-edge insights on how companies can harness AI to drive unprecedented growth and innovation. Through compelling case studies, including their own real-time AI writing experiment, they'll demonstrate how businesses can redesign jobs, develop crucial skills, and meet evolving customer expectations in the AI era.
Speakers
Adam Brotman
Co-Founder/Co-CEO at Forum3
Adam Brotman is a digital innovation pioneer and co-founder/co-CEO of Forum3, where he leads the charge in teaching consumer brands how to leverage artificial intelligence with industry-leading strategies. Under his guidance, Forum3 helps brands unlock their competitive edge and drive growth in an increasingly crowded retail landscape.
Previously, as Starbucks' inaugural Chief Digital Officer, Brotman revolutionized customer engagement by developing their mobile payment and loyalty platform. Named one of Fast Company's "100 Most Creative People" and CDO of the Year, his expertise spans digital transformation and AI integration.
Brotman's influential career includes executive roles at J.Crew and board positions with Ruby Tuesday and Neiman Marcus Group. A JD graduate from the University of Washington School of Law, he recently co-authored AI First: The Playbook for a Future-Proof Business and Brand with Harvard Business Review, further cementing his status as a thought leader in AI-driven business strategies.
Additional Speakers
Andy Sack
Co-CEO Forum3, Managing Partner at KeenCapital LLC at Forum3