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AI for Brand Advertising & Marketing

Focused Topics
Wednesday, May 28, 2025
2:00 PM - 3:00 PM (60 minutes)
Capri 7
Workshop

Leverage AI for strategic research and creative execution to generate award‑winning campaigns rivaling the world’s top brand agencies.

About This Session

In this hands‑on session, you’ll discover how to harness AI for in‑depth market research and generate creative assets that compete at Cannes Lions level. Attendees will experiment with platforms for strategic insight generation, for rich visual storytelling, and dynamic video ads—plus learn automated A/B testing and real‑time bid optimization to maximize ROI. Ideal for CMOs, brand strategists, and creative directors, this workshop equips you to outpace the largest agencies with precision‑driven campaigns and breakthrough creative.

Speakers

Vince Cook

Vince Cook

CCO, Executive Creative Director at Ad Legends (Former Leo, BBDO)

Vince Cook is what happens when creative firepower meets AI-era vision.

One of advertising’s most awarded minds, Vince has redefined how global brands connect with culture. He has masterminded some of the industry's most memorable campaigns - most notably Samsung’s “Do What You Can’t” global rebrand featuring the flying ostrich, McDonald’s iconic Sundial campaign (Clio Hall of Fame), and UnitedHealthcare's Emmy-winning “Dirty Dancing” spot that earned Emmy nods, Clio Hall of Fame honors, and Cannes Lions by the armful. As former Executive Creative Director at Leo Burnett Chicago and senior creative leader at BBDO, he’s helped shape the identity of brands across more than 90 countries.

Now, Vince is pushing the industry forward again—this time at the intersection of artificial intelligence and creativity. He's a founding member of IMAGINE AI LIVE, built to spark new ideas where tech, strategy, and imagination collide. He is also the co-founder of Ad Legends, a new venture to help transform the advertising industry into the age of AI.

Based in Chicago, Vince remains a sought-after public speaker and consultant to global brands and agencies looking to achieve transformative growth. Whether reimagining household names or mentoring the next generation of creative talent, he thrives on turning “impossible” briefs into headline-grabbing, business-driving campaigns. Through his consultancy, Vince Cook Creative, he helps companies gain what he calls an “unfair advantage” - leading bold creative solutions fueled by data, instinct, and AI.

Part bandleader, part futurist, Vince speaks with the clarity of a strategist and the soul of a creative. He’s not just talking about the future of advertising, he’s building it. And he’s here to show you how.

Additional Speakers

Cheryl Berman

Cheryl Berman

CCO, Founder at Unbundled (Former Leo Burnett)